• Facilitated 33% annual revenue increase for
signature brand Hydroxycut, reversing market
share challenges with new, full media program
positioning product as #1 in the US.
• Resolved core marketing issues, effectively
targeting female demographic with relevant
annual revenue increase
Conserved costs (matched existing spend + 15%); led teams in creating product videos with on-site celebrity appearances, athletes Rob Gronkowski, Russell Westbrook and Giancarlo Stanton as leads in the "OWN IT "campaign.
Created a social media strategy designed around trade show appearance and generating press interest.
Corporate identity system and
FIT & LEAN
• New CPG brand identity for health-concious women
• E-commerce brand backed by digital, print, & video
• Fastest-growing MRP brand on Amazon in 2017
Strengthened brand relevance to consumers (facilitating sales-surpassing forecasts for three years with increased supermarket buying) with new online presence, social media strategy, and e-commerce Managed all print advertising, campaigns and advertisements and package print production standards.
Russian State Railways
Brand Identity architecture and integrated visual identity development
Reinvigorated brand, spearheading 280%+ increase in revenue by identifying optimum brand theme expanded across product line; reviewed brand identity and market criteria and built and tested designs. Created UX/UI standards programs for client websites and mobile applications for online sales programs.
Turn around President's Choice Brand with innovative advertising and marketing methods
Product line development – Brand Development and Standards – Advertising Campagin's – Retail Ad Strategies
Produced near-immediate gains in high-profile signature private label brand, leading effort to redesign packaging, brand standards, and product line.
Recognized with industry awards (Clio, Mobius, London International) for consumer-foucsed design and promotional efforts. Worked in alignment with brand designer Dave Nichol and President's Choice Marketing Director. Oversaw 30-member team and $5M budget.
• Exclusive premium weight-loss brand for GNC
• Featured in GNC national TV campaign March 2017
• Backed by extensive print and digital
Visual Learning Systems
In class video learning systems, designed to augment formal class curriculum with video documentaries designed for grade school levels 1-7.
MHP UR PERFORMANCE
New product focused campaign for MHP sport nutritional.