HYDROXYCUT
• Facilitated 33% annual revenue increase for
signature brand Hydroxycut, reversing market share challenges with new, full media program positioning product as #1 in the US.
• Resolved core marketing issues, effectively targeting female demographic with relevant brand image.
annual revenue increase
33%
METAVO, metabolic health brand evolution
packaging, broadcast, social
SIX STAR
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led teams in creating product videos with on-site celebrity appearances, athletes Rob Gronkowski, Russell Westbrook and Giancarlo Stanton as leads in the "OWN IT "campaign.
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Social media strategy designed around trade show appearance and generating press interest.
FIT & LEAN
• New CPG brand identity for health-concious women
• E-commerce brand backed by digital, print, & video
• Fastest-growing MRP brand on Amazon
REJUVENATE
Brand identity development and integrated social media
JAMIESON VITAMINS
Strengthened brand relevance to consumers (facilitating sales-surpassing forecasts for three years with increased supermarket buying) with new online presence, social media strategy, and e-commerce Managed all print advertising, campaigns and advertisements and package print production standards.
UBI Bank
Corporate identity system
• Standards development and guide application
UBI Banca
SEVENTH GENERATION
Reinvigorated brand, spearheading 280%+ increase in revenue by identifying optimum brand theme expanded across product line; reviewed brand identity and
market criteria and built and
tested designs.
• Digital standards created for websites and mobile applications.
PRESIDENT'S CHOICE
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Product line development – Brand Development and Standards – Advertising Campagin's – Retail Ad Strategies
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Produced immediate gains in high-profile signature private label brand
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Redesign packaging, brand standards, and product line.
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Recognized with industry awards (Clio, Mobius, London International) for consumer-foucsed design and promotional efforts. Worked in alignment with brand designer Dave Nichol
ULTRISINE
ULTRISINE
• Exclusive premium weight-loss brand for GNC
• Featured in GNC national TV campaign
• Backed by extensive print and digital
VLS
Visual Learning Systems
In class video learning systems, designed to augment formal class curriculum with video documentaries designed for grade school levels 1-7.
NEW GEO BRAND LAUNCH
Good Earth Organic's integrated brand
Good Earth Organic’s new brand launch includes a total overhaul of the product messaging, packaging, web design, vehicle standards applications as well as new product innovation.
Total brand integration.
MHP
UR PERFORMANCE
Ad campaign
New product focused campaign for MHP sport nutritional.
