“YOU CAN'T WAIT FOR INSPIRATION,
YOU HAVE TO GO AFTER IT WITH A CLUB”
40% ($70M) sales increase
Positioned as #1 selling diet supplement in the US
Produced-directing 20 HYDROXYCUT TV spots
Surpassing forecasts for three years with increased supermarket buying
• Spearheaded 280%+ increase in revenue by identifying optimum
brand theme expanded across the product line.
• Reviewed brand identity and market criteria, built and tested designs.
• Created UX/UI standards programs for client websites and mobile
applications for online sales programs.
280% + increase in revenue
Recognized with industry awards (Clio, Mobius, London International) for consumer-foucsed design and promotional efforts. Worked in alignment with brand designer Dave Nichol and President's Choice Marketing Director. Oversaw 30-member team and $5M budget.
30-member team and $5M budget
2000 skus produced
Executive Creative Director
2403 Marisa Crt.